Navitas Organic Touch Tumeric Shampoo imparts a copper tint to blonde or brown hair. Contains marine-derived collagen and oat & wheat proteins for hydrating & nourishing benefits. Free of sulfates, SLS and SLES, contains detergents of natural origin, derived from coconut and olive. It has a moisturizing and nourishing effect. Through frequent use of shampoo and mask with an organic shade, the color of your hair becomes more intense. Navitas Organic Touch tinting shampoos and masks are intended for use only on bleached and colored hair (except for the Navitas Organic Touch Milk base shampoo for pastel shades and the Navitas Organic Touch Milk base shade mask for pastel shades), they are not suitable for painting over gray hair and will not tint natural hair . Note: This is a semi-permanent color. This means that it is easy to apply, but the effect may fade after a few washes. In addition, the surface (current color) of your hair and the condition of your hair determine the final result. Since this is an organic product, hair may look a bit rough after washing with this shampoo. Therefore, we recommend using the Navitas Organic Touch Tumeric Mask after this shampoo.