Blueberry ICE is a new silver shampoo option that is revolutionary when it comes to neutralizing yellow hair and keeping the color cool. Blueberry ICE has an ultra-intense action, and even the most persistent yellow tones in the hair are instantly neutralized and give the hair the desired cool shade. Contains marine-derived collagen and oat & wheat proteins for hydrating & nourishing benefits. Free of sulfates, SLS and SLES, contains detergents of natural origin, derived from coconut and olive. It has a moisturizing and nourishing effect. Since this is an organic product, hair may look a bit rough after washing with this shampoo. That's why we always recommend using the Navitas Organic Touch Bluberry Mask after this shampoo. Do not allow Blue Berry Ice Silver Shampoo to be absorbed during the first wash!